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Search and social media: a look at current trends in digital storytelling
Today, digital marketers can use a variant of a classic technique to create more interesting campaigns with better performance metrics. Storytelling has been part of advertising since the 1920s, when...
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Ads of the week: Halloween edition
Tweets of the Week has been a staple of ClickZ’s Friday mornings ever since Disney celebrated the birth of Princess Charlotte with a baby montage. Recently, we decided to switch it up a bit by adding...
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How does Under Armour differentiate itself from Nike via digital marketing?
Established in 1996, Under Armour is a young brand in the sportswear market. But thanks in part to its marketing strategy, Under Armour has already overtaken Adidas as the second largest sportswear...
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Facebook launches slideshow for video content in emerging markets
Facebook’s new slideshow video content tool is a win for consumers in emerging markets, for advertisers and for the platform itself, as it seeks to engage its next one billion users, industry experts...
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4 steps to creating your best webinar ever
Webinars are an effective way to communicate with one or many without geographic or time constraints. They are a powerful marketing and educational tool when executed well. Delivering thoughtful,...
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As programmatic becomes more commonplace, what does that mean for creative?
As programmatic becomes more commonplace for brands and agencies, what does that mean for creative? On one level, nothing, according to a recent panel discussion of executives from Google, Facebook and...
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Avoid the one digital marketing mistake that will alienate your customers
You’re browsing Facebook or your favorite media site, and you are soon confronted by a series of banner ads that are making impossible claims to snag your attention. In one form or another, they...
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Building brand advocates in a connected world
I saw the graphic below in a Facebook post the other day – take a look at the image below and ask yourself how do you relate to this? I’m almost 60 and I certainly identify with the upper photo. But...
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ClickZ Live Chicago: What are the big trends to look out for in 2016?
There’s still another month of 2015, but marketers are already looking toward next year. What are some of the big industry trends going to be? During the finale of ClickZ Live Chicago, our editor,...
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How brands promoted themselves in the lead up to Alibaba’s Singles Day
This year’s Singles Day broke all records once again (transactions hit $14 billion – up 60 percent on last year), as retailers reaped the rewards of offering deep discounts and one-off deals in a...
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